The tech-forward brokerage firm’s latest app helps its agents bring listing presentations to life with video, an interactive CMA and other customizable features
@properties has added to its agent-focused technology solutions with the launch of its Digital Listing Presentation (DLP). The newest addition to the company’s pl@tform™ technology suite, the cloud-based presentation app is a sleek, sophisticated mobile solution designed to help @properties agents win more listing business.
With a modern interface, interactive features and drag-and-drop functionality, the DLP is an easy-to-use tool that demonstrates agents’ qualifications, services and sales and marketing strategies to prospective clients, either in-person or virtually. The presentation is easily customizable, giving agents the ability to incorporate video, present a marketing plan, display bios for the agent and their team members, and include a digital Comparative Market Analysis (CMA) of the subject property.
Full integration with pl@tform saves time and simplifies the creation of the digital listing presentation. For example, the DLP communicates with @properties’ CRM to automatically populate the presentation with information about the prospective client and their home. The DLP also pulls in the agent’s recent transactions from the @properties’ Deal Management System (DMS). And the CMA that accompanies the digital listing presentation is updated in real time as the status of comps changes.
